company
BelBella
An application connecting beauty & health professionals to clients, bypassing the brick and mortar salons. Clients choose from a range of schedules and book their appointment to their own home or workspace.
role
type of project
-
conception
-
UX/UI
-
UX copywrite
-
art direction
-
advertising
-
website
-
web + mobile UI
-
video
-
advertising campaigns
process
We began envisioning the brand identity, and based on multiple testing rounds we landed our primary focus group: our professionals. Through multiple iterations of both a style guide, and user flow for the application, we redefined a new business model. Each prototype was tested with a small group of professionals and we received feedback. There are two apps, as well as two websites; one for the client, and one for the professional as each user has a different goal.
